Government figures and industry bodies have teamed up to make airports in the UK the ‘most welcoming in the world’.

Airport news for Gatwick,Leeds Bradford on 13/02/2012.

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Tourism agency VisitEngland announced the effort last week, which is a joint venture to promote the country’s tourist industry before the London 2012 Olympic and Paralympic Games. VisitEngland is working alongside tourism minister John Penrose, industry figureheads as well as several airport operators.

VisitEngland chief James Berresford said in the official press release, “Our airports play a vital role in a visitor’s first impression of a destination, both from overseas and at home. This is particularly important during one of the most exciting years for tourism in England and the event today is a great example of the industry working together to make England’s airports the most welcoming in the world”.

Likewise, Carl Lapworth, director of operations for Leeds Bradford airport, said, “We are delighted to be involved in this project which gives airports across the country an opportunity to come together and share best practice on how to offer passengers with a warm welcome. One of our core business priorities is to deliver excellent customer service every day, at every touch point through the airport”.

In addition to Leeds Bradford, airports involved in the initiative include Gatwick, Manchester, East Midlands, Stansted, Liverpool and Luton.

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